Carlsberg will take advantage of Monterosa’s fan engagement platform LViS at Euro 2016 this summer.
Carlsberg, which has been an official European Championship sponsor since 1988, will use LViS to power voting and fan interaction for this year’s Man of the Match and Goal of the Round/Tournament experiences.
Monterosa will deliver a “real-time interactive consumer experience” across Facebook, Twitter, UEFA.com, the UEFA app and Carlsberg’s own football hub.
“Heading into our eighth consecutive UEFA European Football Championships, we are constantly challenging ourselves and our partners to bring the best possible experience to our fans across Europe and around the world,” said Richard Whitty, senior marketing manager of football for the Carlsberg Group.
“Monterosa’s unique combination of technology, solutions and innovation allows us to let the fans really be a part of making key decisions during the Euros, and we can’t wait to see them getting involved.”
Viewers will be able to interact with the Man of the Match and Goal of the Tournament experiences via any device.
Ben Barker, director of sport, Monterosa, said, “Carlsberg’s desire for technology innovation is at the heart of their approach to fan experiences, and a key factor in our new relationship with them.
“Since the 2012 tournament, how fans engage and interact with football has fundamentally changed, and through our work with Carlsberg we’ll ensure that fans have a clear voice and are at the centre of the action.”