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ITV shoots Coronation Street with Sony’s HDC-3500 cameras

ITV Studios has invested in 21 Sony HDC-3500 system cameras

ITV Studios has invested in 21 Sony HDC-3500 system cameras to film Coronation Street.

The camera offers the world’s first 2/3-inch 4K CMOS sensor with global shutter technology, which means the Corrie production team is future-proofed with the capacity to shoot in premium 4K/HD/HDR picture quality.

“We knew we wanted to trial the HDC-3500 system cameras and after a number of on-set testing days, all of our expectations were met especially regarding the look and feel of the cameras,” said Gary Westmoreland, director of technical operations, ITV Studios North.

“We were particularly impressed by the HDC-3500’s Viewfinder Detail function helping our camera operators to quickly and precisely focus in any shooting situation while on-set. All 21 HDC-3500 system cameras are enabling us to deliver the narrative of Coronation Street in lifelike detail to viewers at home – building on our heritage of almost 60 years of quality programme-making.”

The system camera also supports Sony SR Live for HDR workflow, allowing for simultaneous 4K HDR and HD SDR production by a single team.

Norbert Paquet, head of product management at Sony Professional Solutions Europe, added: “Today’s broadcasters want robust solutions that can both support their current requirements and grow with them as their production needs evolve. Our latest system cameras enable both and are fast proving themselves as the de facto choice for broadcasters seeking to future-proof and maximise ROI. Investing in the HDC-3500 will not only accelerate ITV Studios’ ability to deliver high-profile productions like Coronation Street in incredible colour, contrast and detail, but open the opportunity for more 4K, UHD and HDR live productions in the future.”