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Inter Milan scores with AI-driven MAM solution

System is based on Veritone's aiWARE technology and Evolphin's Zoom MAM platform

Inter Milan has selected Veritone and Evolphin Software to create an AI-driven media asset management system for its content library.

The system is based on Veritone’s aiWARE technology and Evolphin’s Zoom MAM platform.

The Evolphin Zoom MAM ingests and transcodes the content from the Italian football club and sends the media for analysis to Veritone’s aiWARE platform. It then uses advanced AI techniques to generate descriptive information about the content, such as spoken words, faces, logos, or advertiser names mentioned, making the content indexed and searchable.

Once aiWARE has analysed Inter’s assets and generated the necessary metadata, the information is programmatically sent back to the Evolphin Zoom MAM platform, which acts as the orchestrator of Inter Milan’s new digital content production pipeline.

“We are proud to begin this journey with Inter Milan and Veritone,” said Brian Ahearn, CEO of Evolphin. “The technologies we are applying here are incredibly innovative and unlike anything available on the market today.”

Veritone president Ryan Steelberg added: “In partnership with Evolphin, we look forward to helping Inter Milan leverage our aiWARE platform to get maximum benefit out of its tremendously valuable content library and better serve all of its key stakeholders, from fans and viewers to sponsors and editors.”