Brightcove has added easy-to-use editing capabilities to accelerate video creation, management, and publishing workflows on its streaming technology platform.
The update is designed to serve the needs of publishers, marketing, social media, HR, and communications professionals, said the company.
“In today’s rapid-paced content environment, rich but accessible video editing tools are essential for teams to create and curate high-quality content,” said Scott Levine, chief product officer at Brightcove.
The web-based video editor allows users to create content from start to finish within the streaming platform. Features include:
- Repurposing existing video content by editing recordings into clips, highlight reels, or condensed versions for specific audiences. Users can trim and cut sections within larger videos or merge points to create new clips, reels, or highlights, perfect. Graphics, logos, music, artwork and other creative elements can be added.
- Users can source and edit recordings from employees or other contributors into a finalised video to publish internally or externally.
- Edit video content with customisable templates for promotions, campaign purposes, and personalised content. Users can also create their own company templates for efficient and quick content creation.
- Edit or crop brand-ready content to distribute to different channels for broader reach while meeting requirements for specific aspect ratios, including vertical videos.
