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Oculus Rift rips medicine a new one

At BVE West End will be demonstrating the commercial enterprise applications of using virtual reality (VR) technology using Oculus Rift, with content created by West End.

At BVE West End will be demonstrating the commercial enterprise applications of using virtual reality (VR) technology using Oculus Rift, with content created by West End.

West End executed content for Oculus Rift, provider of groundbreaking VR technology used within the gaming world, for the medical profession. Showcasing at BVE will be the West End colonoscopy experience, which allows users to travel through the colon of a patient.

Designed originally for a medical conference, the colonoscopy Oculus Rift content allows users to walk around inside the human body, opening up a plethora of uses for the medical profession.

The showcase is not meant to stop just at the medical industry however, stated West End CEO, Graham Power. “We’ve been working in film and animation for 20 years, but even with only a couple of years of virtual reality, we’re convinced that this unique medium is going to change a lot of what we do.

“With this type of technology no one is restricted to one set of uses for the resources that can be created, for all types of vertical markets, from medical to broadcast, to manufacturing and construction, to the armed forces. The possibilities are endless,” concluded Power.

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