Vizrt has announced the launch of Viz Channel Branding, which leverages automation to combat audience churn for broadcasters across linear playout, FAST channels, VoD, and OTT.
The new solution replaces Vizrt Multichannel.
According to the company, Viz Channel Branding introduces greater automation, control, stability, and visibility for branding and channel cross-promotion needs across all linear and on-demand outputs.
On-screen branding events can be built using metadata, rules, and conditions, while tight integrations with traffic and automation systems ensure frame accurate and correct playout regardless of changes to programming, said Vizrt.
The solution includes Channel Deck, which gives operators confidence that branding is being played out correctly and on time through a dedicated window, added the company.
“With Viz Channel Branding, broadcasters will enjoy far greater stability – especially those with very large playlists – and a new user interface will make it easy for new and existing users to get the most out of the system. Channel Deck and Failover Helper are the stand-out developments, ensuring broadcasters have even more confidence and capabilities in vital channel branding and promo efforts to win the fight for audience viewership and loyalty,” said Kerry Stavri, senior product manager, Vizrt.