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Vizrt forms new MAM-focused business unit

Enterprise MAM Business Unit will combine R&D, professional services, support, and commercial

Vizrt is launching a new business unit focused on its media asset management offering, Viz One.

The company said it has formed the Enterprise MAM Business Unit to “maximise value, and deliver tailored MAM solutions based on needs”.

It will combine R&D, professional services, support, and commercial, as well as providing an end-to-end service for broadcasters and media companies, and will be led by Jochen Bergdolt.

“In conversations with our customers, we’ve determined they want an open, reliable platform to operate and scale themselves,” said Daniel Nergård, chief revenue officer at Vizrt Group.

“They also want an expert team on hand, that understand the business, the platform, the customers’ needs and act as trusted advisors to solve challenges. With the formation of this business unit, and the range of talent behind it, run by Jochen, I am excited to see how this investment will deliver an outstanding customer experience.”

Bergdolt added: The Enterprise MAM business is about the product and the people. Viz One has already earned the reputation of running some of the most sophisticated media workflows globally, but with a focused, aligned and dedicated team, I am certain we will deliver an unprecedented customer-centric service.”