Memnon has launched a new video marketplace platform which aims to make footage more easily discoverable and accessible for video professionals.
DARS.MEDIA delivers deep insights into archival content, making footage more accessible and discoverable, said Memnon.
The platform also enables rights holders to monetise and promote their content, as well as offering white-label managed services.
“The core part of our mission is to make our customers’ archives, media collections and libraries accessible, discoverable and usable for new content and new stories,” said Baku Morikuni, head of Memnon. “With DARS.MEDIA, we have built a platform to make archives more discoverable and easier to license for production while allowing archive holders to make the most out of their collections.
“Our team includes licensing experts to help rights holders monetise their footage and to help producers elevate their next project with authentic archival material. We offer various models: the representation of content assets on our public marketplace or as white label managed service for public and closed audiences.”
Memnon is part of the Sony Group.