Video streaming infrastructure provider Bitmovin has announced that its Bitmovin Analytics will offer playback health analytics to complement the existing analytics available with Amazon Interactive Video Service (Amazon IVS). Amazon IVS is a managed live streaming solution that helps to build live streams and interactive video experiences, with the addition of Bitmovin Analytics now set to optimise playback health and support data-driven decision-making for content and advertising strategies.
“Amazon IVS is powering live interactive video experiences for use cases that span social media influencers to retail, household consumer brands and public institutions, and so it’s a huge honour to add to the service’s existing metrics with the announcement of Bitmovin Analytics,” said Stefan Lederer, CEO and co-founder of Bitmovin.
“Bitmovin Analytics with Amazon IVS is a robust solution, providing deeper session analytics that can pinpoint playback issues and provide actionable insights to resolve them to ensure IVS-powered streaming services are delivering exceptional viewer experiences to their audiences.”
Bitmovin Analytics also complements Amazon IVS to provide audience preference and viewing habits insights such as audience retention, geographical distribution, and device usage.
