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Planetcast acquires cloud-native content platform Desynova

Desynova's Contido cloud-native Media Asset Management (MAM) system is designed to handle video processing and publishing across multiple platforms

Planetcast International is adding to its cloud media services and technology offering with the acquisition of cloud-native content life cycle platform company, Desynova.

Financial details of the acquisition have not been revealed. Desynova’s clients include Asia’s largest broadcast network and one of the world’s largest OTT platforms.

Desynova’s Contido cloud-native Media Asset Management (MAM) system is designed to handle video processing and publishing across multiple platforms. Contido, which is already integrated with Planetcast’s solutions, is built on modules that flexibly work together to provide all the functionality required by broadcasters and content creators, including ingest, asset management, collaborative workflows, analytics, quality control, transcoding, subtitling and distribution, said the company.

“The Desynova addition enables us to provide solutions and services that perfectly meet customer needs, both now and moving forward,” said Sanjay Duda, Planetcast International CEO.

“Clearly, almost every media and entertainment company on the planet is moving to a cloud or hybrid-cloud architecture for their media distribution and management infrastructure. Media Asset Management is the pumping heart of media infrastructure; Desynova enables us to meet this evolution by integrating the Contido cloud-based content life cycle platform with other Planetcast solutions, such as playout and OTT delivery, to provide the best ‘full-stack’ solution for all our customers – while also furthering the continued development of AI-driven post-production capabilities, such as AI-assisted editing.”

Desynova’s 120 employees will join Planetcast as part of the deal.

“It’s been a fabulous journey from incorporation in the year 2017 to developing and providing a next-generation cloud content life cycle platform for customers, including Asia’s largest broadcast network and the world’s largest OTT platform,” said Balu Ramamurthy, CEO and founder of Desynova. “Our ultimate goal has always been to see as many as possible of the world’s leading media and entertainment brands deploying our solutions and services. Desynova’s Contido enables its customers to reach any screen, at any time, with any content from any location in the world — and to maximise consumer value and return on their valuable video assets.”