Google Cloud is launching Media CDN, a content and media distribution platform that aims to help media and entertainment customers to efficiently deliver streaming experiences to viewers anywhere in the world.
The company is leveraging the same infrastructure that it has built over the last decade to serve YouTube content to over 2 billion users for Media CDN.
According to Google, the platform tailors delivery protocols to individual users and network conditions and includes out-of-the-box support for QUIC (HTTP/3), TLS 1.3, and BBR.
It also offers ad insertion, ecosystem integrations and platform extensibility, and powerful AI/ML analytics for interactive experiences.
Streaming providers can improve monetisation through integrated ad serving via the Video Stitcher API, which allows manipulation of video content to dynamically insert ads, added Google.
Media CDN offers comprehensive APIs and automation tools such as Terraform, providing detailed, pre-aggregated metrics and playback tracing to make it easy to diagnose performance across the entire infrastructure stack. Real-time visibility is provided via Google Cloud’s operations suite, and integrates with tools that developers already use such as Grafana and ElasticSearch.
Speaking about the new platform, Juan Martin, founder and CTO at Firstlight Media, said: “Viewers around the world are demanding best-in-class video quality and performance across modes of consumption. A video-first delivery network can be a game changer in this space. We’re excited to partner with Google Cloud and to leverage Media CDN to enable premium video experiences and customer engagements.”
