TVBEurope is delighted to be partnering with V-Nova on a free webinar exploring how broadcasters can bring OTT-grade experiences to linear TV – all in 4K HDR at under 10 Mbps.
While broadcasters in Europe struggle with spectrum availability and rising competition from digital, NextGen TV standards such as ATSC3.0 and Brazil’s TV 3.0/DTV+ initiative are raising the bar in terms of helping broadcasters meet audience expectations.
During this free webinar on Tuesday 9th September, the panel of experts will discuss:
- Bringing 4K HDR to mainstream broadcast, hitting the quality/bitrate sweet spot while delivering data services, alerts, and new business models.
- How real encoder benchmarks prove TV 3.0’s performance even within the spectrum constraints broadcasters face today.
- How broadcasters, technology innovators, and equipment vendors have collaborated to build a fully interoperable, end-to-end system now in production.
- How to enable interactive applications—targeted content, enhanced advertising, audience engagement—natively over broadcast, creating new opportunities for monetisation and viewer loyalty.
The panellists for the webinar include Robin Hérin, director of standardisation, Ateme; Carlos Cosme, innovation specalist at Globo; and Fabio Murra, SVP product and marketing, V-Nova. Further speakers will be announced shortly.
