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Broadcast tech and media service provider Planetcast goes international

Planetcast International aims to bring the company's cloud-based playout, media asset management (MAM) and disaster recovery services to a broader market

Planetcast Media Services is expanding its global footprint with the launch of a new initiative offering next-generation cloud media services across Europe, the Americas, and the Middle East.

Planetcast International is bringing the company’s cloud-based playout, media asset management (MAM) and disaster recovery services to a broader market.

The business will be led by Mark Beard, Planetcast’s SVP of International, who has previously worked for the BBC, Ericsson Broadcast Services, Globecast and TVT Media.

“The time is right for Planetcast to take our business to the international stage,” said Sanjay Duda, chief operating officer of Planetcast Media Services. “We are in the midst of a period of global growth and transformation in the media and entertainment marketplace. Content owners and providers of TV and video programming are seeking new ways to meet surging consumer demand for more content through a growing range of platforms.

“I am excited to welcome Mark and Paul Kosac to the Planetcast team. Their vast experience combined with our in-house-developed cloud-first services will enable our international customers to more efficiently transition to the cloud by tapping Planetcast’s proven expertise and widely-used solutions.”

“Planetcast International is a new player in the global market, with an amazing heritage,” added Beard. “We are building on our parent company’s 25-year track record of market leading media services and innovation, serving the major media brands in India and Southeast Asia and touching a billion lives. We also have the strong backing of our owner, Apollo Global Management, a focused and visionary investor that is driving our international expansion and has a firm belief in the opportunities to be derived from the M&E sector. I believe it is the ideal partner to address the needs of media and entertainment companies looking for cloud-first media services that enhance, protect, organise and deliver video content.”