Cloud-based customer identity company LoginRadius has been selected to manage BritBox’s customer identity data.
LoginRadius is working alongside Akamai (content distribution), Irdeto (content security), Deltatre (platform), and ITV’s internal technology team on the recently launched streaming service.
“We’re excited that BritBox chose LoginRadius to help them achieve their performance and availability needs on such an important project,” said Rakesh Soni, CEO and co-founder of LoginRadius.
“With our proven identity platform for streaming services, we are looking forward to partnering with other streaming platforms to help them deliver high performance and secure customer experiences.”
“We have selected and built an outstanding new agency team of streaming, entertainment, and data specialists at the top of their fields to complement the expertise of our team here at BritBox. We look forward to working hand in hand with them to a successful launch,” added Reemah Sakaan, ITV’s group director for streaming.
