The PGA Tour has selected Amazon Web Services (AWS) as its official cloud partner, with the aim of transforming the way golf content is created, distributed, and experienced.
As well as appointing AWS as the official cloud partner for the Tour, the company will also provide cloud-based provisions for artificial intelligence, deep learning and machine learning.
The Tour intends to use AWS machine learning, storage, compute, analytics, database, and media services to quickly process and distribute video footage from each golf tournament, while also giving fans new ways to engage with content.
It also plans to use the hundreds of hours of raw footage to create new digital experiences that provide fans with a more complete and personalised experience across the competition. These plans include Every Shot Live, an OTT streaming platform powered by AWS, which will give viewers live access to every shot from every player in a tournament.
Viewers will also be able to choose to follow any player in real time and experience each shot via streaming content, as well as change their viewing perspective with alternative camera angles, navigate around the course, view speed rounds, and display player and shot stats on demand.
AWS’ media services will be employed to deliver video content for televised event coverage and OTT streaming for online viewers. The Tour intends to use AWS to simultaneously process and distribute OTT content, formatting it for reliable viewing over a variety of delivery platforms and devices, including smartphones and tablets.
“This transformational partnership with AWS will give our fans the opportunity to experience the PGA TOUR like never before,” said PGA TOUR commissioner Jay Monahan. “Growing and diversifying our fan base is a top priority for us, and thanks to the collaboration and innovation from AWS, we are creating more ways to experience the game of golf, while personalising our content to enable fans to engage with the tournaments and players they support.”
