UK firm ScreenHits TV has agreed a deal to provide an in-car portal for Porsche drivers to access streaming platforms, as well as premium video content and leading news channels for a number of their vehicles.
The deal will begin with the Cayenne model year ‘24, which will be hit the road next year.
The car giant will utilise ScreenHits TV’s technology for its first-ever in-car streaming entertainment offering, providing its customers with direct access to premium streamers, fast channels and video content via the ScreenHits TV interface.
The company’s app will be available in 59 markets and in 30 languages with over 1,000 premium streaming catalogues and fast channels available across all the Porsche Connect territories.
“Consumers subscribe to amazing content and want to be able to access that content no matter where they are and I am so honoured that ScreenHits TV can provide that access to consumers, whether in their home, on the go or in their car and it is such a privilege to be able to provide drivers with an alternative to handheld devices in their car to view content in between charging and waiting times or during long journeys for the passenger,” said Rose Hulse, Founder and CEO of ScreenHits TV.
She added, “It has been such an honour to work with Porsche on bringing video streaming to vehicles and I congratulate large companies, like Porsche, in supporting female innovation in the automotive industry. I will forever be grateful to Porsche and the VW group for the opportunity to provide our premium product to their customer base.”
