Synamedia has partnered with Google Cloud to expand its video network portfolio with new over-the-top (OTT) “as a service” offerings.
According to Synamedia, the partnership enables it to further address customer needs for high availability, increased scalability and maximised performance for OTT services while simultaneously reducing operational costs and complexity, particularly with live sports events.
Synamedia will leverage Google Kubernetes Engine, an enterprise-grade platform for containerised applications, to enable customers to scale as they grow with an end-to-end automation pipeline that can ramp up media processing workflows in minutes and recover from disasters quickly. This video network “as-a-service” offering unifies previously siloed workflows on one platform.
The partnership also brings together artificial intelligence and machine learning innovation from both companies to enable customers to create content and better media experiences. Intelligent pattern matching techniques allow deep content awareness in media workflows, providing premium experiences such as live sports with minimal bandwidth requirements.
“As the live TV landscape shifts toward OTT delivery, the industry needs technology that matches what viewers have become accustomed to with premium digital TV services,” said Julien Signes, SVP and GM, Video Network, Synamedia. “Thanks to our partnership with Google Cloud, we are enabling the Infinite Entertainment viewers expect, without delay and with the highest quality.”