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New streaming channel celebrates Great Olympic Moments

IOC launches streaming channel to mark one year until the start of Tokyo 2020

A new streaming channel celebrating the greatest moments from the Olympics is launching to mark one year until the opening of Tokyo 2020.

The summer games were postponed earlier this year due to the coronavirus pandemic.

A special ceremony to begin the countdown to the opening of Tokyo 2020 will take place inside Japan’s National Stadium in Tokyo today starting at 8pm local time (12pm in the UK).

Following the ceremony, the new Great Olympic Moments channel will launch, and will be available until the end of August.

Images courtesy of Olympic Channel

During lockdown, the Olympic Channel has been providing the IOC’s rights-holding broadcast partners, with content in efforts to help fill programming gaps due to the absence of live sporting events. Content distributed through these strategic distribution partnerships include archived content, Olympic Channel-produced original series and documentaries and the Olympic Channel 24/7 live streaming digital channel.

“Throughout the Covid-19 pandemic, our team has been working tirelessly from their homes across multiple countries and time zones to execute remote productions and campaigns that continue to engage fans with the Olympic Movement,” said Mark Parkman, general manager of the IOC’s global Olympic Channel.

“They have done a tremendous job of finding creative ways to interact with athletes from around the world and using new technologies repurposing the IOC’s archive to deliver fresh content to our fans and the Olympic Family across social media and digital and linear platforms.”