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LaLiga kicks off Twitch stream

First European football league to launch its own Twitch stream

Spain’s LaLiga has become the first European football league to launch its own Twitch stream.

LaLiga will launch a new weekly series of compilations, clips and special programmes featuring players, league ambassadors and icons. It will also publish original shows produced by LaLiga North America, the league’s operation covering the USA, Canada and Mexico.

The first week on content will focus on this weekend’s ElClásico between FC Barcelona and Real Madrid, and will include the live warm-up.

“As a global entertainment brand, LaLiga aims to offer the best product in the world,” said Alfredo Bermejo, LaLiga’s director of digital strategy. “The official LaLiga account on Twitch is an opportunity to take the next step in our content and social media strategy. Twitch is a service that allows us to reach a new type of audience and explore new content formats to reach our global fanbase.”

Farhan Ahmed, strategic partnerships manager at Twitch added: “LaLiga’s approach to this collaboration, built around enhancing the fan experience through unique content, promises to be innovative, exciting and impactful. We can’t wait to see how the community of superfans interact and immerse themselves in this content.”