ITV has chosen VUALTO’s dynamic event orchestration technology to deliver live streamed events via its ITV Hub video-on-demand service.
According to VUALTO, the implementation will enable ITV to develop its existing sports rights, including spinning up pop-up channels for streaming live events via its ITV Hub. The two companies have already carried out a successful test for the British Touring Car Championship.
VUALTO’s Control Hub provides ITV with dynamic event orchestration, allowing for the scaling up of resources for a live streaming event immediately before it begins and ability to scale down once it is over. Integrated with the solution is VUALTO’s VUDRM service, which ensures protection of ITV’s content.
Vinay Kumar Gupta, senior architect – ITV Video Platform, said: “We are committed to providing our viewers with the best range of content, and our long-term focus is on delivering that choice via our ITV Hub platform. VUALTO’s solutions and expertise have been invaluable in delivering the necessary infrastructure to ensure the commercial success of some of our more niche sporting events, and we look forward to the next stage of the project.”