New research from Bitmovin reveals it takes 13.4 seconds of buffering for viewers to consider unsubscribing from a video streaming platform.
The company surveyed 1,000 respondents across the UK and found that in total, poor video quality and buffering issues could cost video streamers as much as £45 million per month, while more than one in three viewers (38 per cent) said they have unsubscribed from a streaming service due to buffering issues.
It also found around a quarter (23 per cent) of consumers said they would drop a streaming service due to poor quality.
Almost one in four (19 per cent) respondents said they valued the ability to use a streaming service across all devices as one of the top three reasons to keep a subscription.
Stefan Lederer, CEO, and Founder at Bitmovin said: “We are in an era of technology-driven experiences, and so, within this tech-savvy generation, streamers need to go above and beyond just offering entertaining content.
“The consumer, especially when paying for these services, also wants a seamless and enjoyable experience. Streamers need to realise that it’s not just great content that will help them win out but also top-notch delivery of its content.”