Extreme E and Discovery have signed a three-year agreement covering broadcast and streaming rights for the new off-road motoring series.
The deal will see Eurosport broadcast live race action, highlights shows and on-demand content that will be localised to the country of broadcast.
The Extreme E series is due to begin in early 2021 and features five races in the most challenging and remote locations including arctic, desert, rainforest, glacier, and coastal, all of which have been negatively impacted by climate change and human influences. It aims to raise awareness of these issues through motorsport action that inspires viewers to consider their own environments impact.
Ali Russell, Chief Marketing Officer at Extreme E, said, “It is fantastic news that Discovery has joined our expanding list of broadcast partners. With its extensive portfolio of channels and direct-to-consumer platforms around dedicated passion verticals, Discovery’s brands are visible all over the world and will be instrumental in bringing Extreme E to a truly global audience.”
