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Comcast, ViacomCBS announce new streamer for select European markets

New SVoD SkyShowtime will launch in 2022

Following the announcement earlier this month that ViacomCBS’s streaming service Paramount Plus on Sky platforms in the UK, Ireland, Italy, Germany, Switzerland and Austria next year 2022, the company has now partnered with Sky’s owner Comcast on a brand new streamer.

The new SVoD service, which will be known as SkyShowtime, will also debut in 2022 and be available in Albania, Andorra, Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Denmark, Finland, Hungary, Kosovo, Montenegro, Netherlands, North Macedonia, Norway, Poland, Portugal, Romania, Serbia, Slovakia, Slovenia, Spain, and Sweden.

It will carry content from across the NBCUniversal, Sky and ViacomCBS portfolio of brands, including titles from SHOWTIME, Nickelodeon, Paramount Pictures, Paramount+ Originals, Sky Studios, Universal Pictures, and Peacock.

The partnership will be structured as a joint venture, with equal investment and joint control by ViacomCBS and Comcast. Further detail on the SkyShowtime service offering, including subscription price, will be announced at a later date.

“With the launch of SkyShowtime we are well positioned to utilise our global content engine to create a compelling streaming offering, quickly and at scale, with a smart strategic phased investment,” said Raffaele Annecchino, president and chief executive officer of ViacomCBS Networks International. “As a complement to our recently announced Paramount Plus partnership with Sky in the UK, Italy, and Germany, SkyShowtime represents a huge opportunity to accelerate our market expansion and build a leadership position in SVoD in Europe.”