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Channel 4 explores 5G with Vodafone

First advertiser-funded programme from Vodafone to air on terrestrial television

Vodafone and Channel 4 have partnered on a three-part TV series looking into 5G, the first advertiser-funded programme from Vodafone to air on terrestrial television.

The Rough Guide to the Future kicks off tonight on Channel 4 at 9pm and is hosted by Kevin McCloud.

It aims to investigate the effect 5G-powered technology will have on our lives. McCloud will challenge a group of celebrities to discover how 5G is driving the latest in technical innovation, including sending comedians Jon Richardson and Phil Wang, and presenter Alice Levine, to China, Japan and America, where they encounter robotic butlers, lab-grown meat, driverless cars and other futuristic tech.

Max Taylor, consumer director, Vodafone UK said: “We want the public to know that our investment in 5G is about so much more than lightning-fast download speeds. It is about connecting us for a better future. This new series brings to life the huge possibilities that 5G can unlock in areas as diverse as robotics, sustainability, and communication. I hope it will inspire the nation as to the potential of 5G.”