Everyone TV, the company behind a new free TV service that will deliver live TV over broadband in the UK, has unveiled more details about the brand.
Freely will be built into the next generation of smart TVs, with Hisense announced as the first partner to offer Freely from 2024, in a long-term 5-year deal.
The new service, which is backed by the BBC, ITV, Channel 4 and Channel 5, will enable UK households to stream live TV channels alongside on-demand content for the first time for free via their smart TVs, removing the need for a dish or aerial.
Amy Rowcliffe, marketing director, Everyone TV said: “We are excited to introduce the brand identity for our new TV proposition Freely. The name Freely represents the ability to watch for free but also the freedom to choose how and what you watch. We have a cheeky, modern, and expressive character – which we have dubbed ‘Freemoji’ – that brings the brand to life as the viewer’s welcoming and inquisitive companion. Happy, sad, excited, scared, great free TV has the power to make us feel every emotion and we wanted a character to represent this.”
Deep Halder, chief commercial officer, Everyone TV added: “We’re delighted that Hisense is partnering with us to bring Freely to market in the UK. Building on our long history of working together successfully, we are excited to be bringing the first free aggregated live and on demand TV experience to British viewers, built into Hisense’s next-gen Smart TVs. We look forward to announcing further partners ahead of launch to ensure Freely will be available on a wide range of TVs at differing price points, offering viewers the choice to future-proof their TV purchase.”
