Your browser is out-of-date!

Update your browser to view this website correctly. Update my browser now


Sony, Manchester City partner on virtual fan engagement PoC

The project will use Sony's image analysis and sensing technologies, as well Hawk-Eye's Electronic Performance Tracking Systems

Sony is working with football Manchester City on a poof of concept which aims to develop new forms of digital content and services that integrate the physical and virtual worlds.

The PoC will focus on creating a global online fan community, where fans can gather to interact with other fans and the team. It will also create a virtual Etihad Stadium, which will be point of access to unique virtual experiences for fans, including fully customisable avatars.

The project will use Sony’s image analysis and sensing technologies, as well Hawk-Eye’s Electronic Performance Tracking Systems (skeletal tracking and data manipulation/virtual recreation technology) The PoC will explore new ways to use the technology to engage sports fans from anywhere in the world.

“Through this PoC, Sony will support Manchester City to further increase the value of its content and engagement with its fans around the world. Sony aims to create an online fan engagement platform that brings the club and its global fans closer together, demonstrating our commitment to the sports entertainment business and supporting our partners in seeking new opportunities,” said Toshimoto Mitomo, officer in charge of Intellectual Property and Business Incubation Platform, Sony Group Corporation.