Sky News has created an immersive augmented reality experience that lets viewers engage and interact with two digital twins of the Coronation Crowns.
Atlantic Productions has created an immersive digital experience that allows viewers to interact with the Crown Jewels that will be used to crown King Charles III on Saturday 6th May.
After Queen Consort Camilla’s remodeled Queen Mary’s Crown is revealed on 6th May, its digital twin will be added to the AR experience, said the broadcaster.
Atlantic Productions has captured a 1:1 scale digital twin of the St Edward’s Crown, as well as Queen Mary’s Crown. Users can put the Crowns onto their living room table, and get a close look.
The AR experience also includes exclusive macro footage shot at the Tower of London of other significant Crown Jewels: The Sword of Offering, The Sovereign’s Sceptre, the Coronation Spoon and the Sovereign’s Orb, the Ampulla, added Sky News.
The experience is available now on smartphones (Apple and Android) around the world.
Anthony Geffen, CEO and creative director of Atlantic Productions, said: “The eyes of the world will be on London for the Coronation of Charles III and while the ceremony itself is almost a millennium old, the Royal Household has granted use of the latest technologies to deliver a 21st century Coronation.
“Her Majesty Queen Elizabeth II brought television cameras into Westminster Abbey and following in her innovative footsteps, the Royal Household has allowed an object central to the Coronation to be delivered via augmented reality into every home that has access to a smart phone or tablet. I am proud to be involved in this unique piece of public engagement with thanks to the Royal Household.”
