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Roku’s Streambar launches in the UK

The device promises to add 4K HDR streaming and cinematic sound to any TV with an HDMI port.

Roku’s new Streambar has officially launched in the UK.

The device promises to add 4K HDR streaming and cinematic sound to any TV with an HDMI port. It also offers users Dolby Audio.

The Roku Streambar can also quieten loud commercials automatically, can be controlled using voice applications on Amazon Alexa and/or Google Assistant devices, and will add AirPlay 2 and HomeKit by the end of the year.

“Over the years TVs have gotten thinner, reducing space for built-in speakers, resulting in less impressive sound, while new streaming services have changed the way we watch TV. With the Roku Streambar, we offer an easy and all-in-one solution to that challenge,” said Mark Ely, vice president product strategy at Roku. “Our engineering teams in Denmark, the United Kingdom and the United States have been working together to design and build the Roku Streambar from the ground up to deliver an incredible streaming experience and the ultimate upgrade for any TV.”