With just over two weeks to go until its coverage of the Olympic Games Tokyo 2020, Eurosport has released figures for the first half of 2021 that show record growth across its digital platforms. More than 50 million unique visitors to its Eurosport.com website were accompanied by a 75 per cent increase in sports streaming subscribers as the broadcaster’s transition onto discovery+ continues.
The first half of 2021 has seen a steep rise in the number of people streaming Eurosport’s live and on-demand sports content and programming which has been “further boosted by fans who are already flocking to watch Eurosport’s coverage, as well as wider sports content, on discovery+ in the international markets where the service has launched”, according to the broadcaster.
“The significant rise in the number of fans engaging with Eurosport is a testament to the unique stories our experts and content teams tell every day,” said Scott Young, senior VP of content and production, Discovery. “After a challenging year for sport during 2020, Eurosport’s sustained digital growth underlines how we immerse fans with the sports they love, available however they choose to watch, read or follow.
“Few other sports brands offer Discovery’s full package of outstanding live coverage, in-depth storytelling with the athletes and up to the minute news and results in real time. Our digital content teams have an unrivalled passion for all sport that converts to the engaging content our fans enjoy, in growing numbers. As we pass through three Grand Slams, more than 100 days of cycling and countless hours of sport programming, this first half of the year has provided the perfect springboard for us to bring every unmissable moment of Olympic Games Tokyo 2020 to fans across Europe.”
According to the figures, the growth in Eurosport.com visitors (January – June 2021) was driven by Eurosport’s local sites, including France (+43%); Germany (+124%) Italy (+52%); Spain (+25%); the UK (+232%).