Zixi and Google Cloud have entered a partnership that will enable companies in the media, telecommunications and entertainment verticals to deliver end-to-end broadcast quality live video solutions over IP using Google Cloud.
Zixi’s software-defined video platform (SDVP) has been integrated with Google Cloud, enabling users to deploy Zixi Broadcasters using Zixi ZEN Master as well as access telemetry data on the network, transport, intra-Cloud delivery and associated edge devices in the end-to-end workflow.
The Zixi SDVP has also been natively integrated with Google Compute Engine storage to cost effectively facilitate contribution and distribution to content and broadcast partners. It accepts 17 industry protocols and containers including Zixi, NDI, RIST, SRT, TCP BBR, Multipath TCP and WebRTC among others.
“Thanks to partners like Zixi, we are seeing a tremendous shift in behaviour in the media, telecommunications and entertainment market,” said Kip Schauer, global head of media and entertainment partnerships, at Google. “Broadcasters and content producers are now able to acquire and distribute live video signals utilising Google Cloud via any IP network and Zixi’s software which supports over 17 protocols. We look forward to our continued work together to support customers in the industry.”