Caretta Research has released its latest report in partnership with Zixi. The white paper, Unlocking Live Video Workflows with IP: Transforming the Economics and User Experience of Live Video Delivery, explores how broadcasters, sports leagues and others are moving away from traditional satellite and fibre live video distribution towards scalable IP and cloud-based workflows.
The report found broadcasters are moving master control operations and contribution feeds to IP and cloud infrastructure, enabling live sports production to be scaled beyond the limits of OB trucks and control rooms.
Report author Robert Ambrose, CEO and co-founder of Caretta, said, “IP delivery is fundamentally changing the economics and flexibility of live video distribution. Broadcasters are moving away from fixed satellite and fibre infrastructure toward software-defined workflows that allow them to scale production, reach new distribution partners and respond much more quickly to changing audience demand.”
According to the research, reasons for the transition vary regionally. In the US, the change is driven by the ongoing reallocation and reduction of C-band satellite spectrum, while across other markets cost pressures, expanding streaming and demand were found to be leading broadcasters to adopt IP-based delivery.
IP workflows are having a particular impact on live sports, with organisations such as Sky and NHL able to deliver more simultaneous events, support extra camera angles and distribute content to global affiliates and platforms. Monitoring, orchestration and automation is also being driven by enterprise platforms such as Zixi, which enable the management of multi-protocol delivery and maintain reliability across global networks.
“Broadcasters are moving beyond simply replacing satellite circuits with IP transport,” said Marc Aldrich, CEO of Zixi. “They are rebuilding live operations around flexible, cloud-based workflows that allow them to scale events, reach new distribution partners and maintain broadcast-grade reliability across global networks.”
The full report can be downloaded here: https://www.carettaresearch.com/downloads/unlocking-live-video-workflows-with-ip
