Jointly announced by the Alliance for IP Media Solutions (AIMS), Advanced Media Workflow Association (AMWA) and the Video Services Forum, the IP Showcase is returning to the Las Vegas Convention Center next month for the 2025 NAB Show.
Focusing on the convergence of broadcast and Pro AV technologies, the IP Showcase will include presentations and discussions featuring professionals from across the media and entertainment industry.
The IP Showcase Theatre will host 16 presentations on subjects including IPMX, covering key milestones in the standard’s development and its relationship with AES67 and SMPTE ST 2110. Dynamic media facilities and cloud integration, live production, timing and synchronisation will be explored on the Tech Chat Stage, as well as security in IP-based workflows. Case studies and other educational opportunities will examine media organisations and facilities that have transitioned to IP.
AIMS director and director of product management at Macnica, Andrew Starks, said, “The 2025 NAB Show marks a pivotal moment in the convergence of broadcast and Pro AV, and the IP Showcase will be instrumental in educating attendees on how IPMX is bridging the technological gap between these industries. As broadcasters and AV professionals increasingly rely on shared IP-based infrastructures, IPMX provides an open-standards-based technology that enables seamless interoperability, high performance, and scalability across diverse applications. With NAB’s growing focus on Pro AV, this year’s show offers the perfect platform to demonstrate how IPMX is driving innovation, breaking down barriers, and unifying the way we create, distribute, and experience content. It’s going to be an amazing show, and we can’t wait to see everybody there.”
Live demonstrations of IPMX-ready products will be available at an IPMX demo space, showcasing innovations such as a NMOS controller and multiviewer and integrations with existing AV-over-IP technology.
Ahead of a full schedule release, information about the IP Showcase is available at www.ipshowcase.org
