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YouTube: ‘Video is now a mobile-first experience’

By 2020 YouTube expects video to account for 77 per cent of all US mobile data traffic, according to the video sharing network’s content solutions lead for northern Europe, Ben Spheres.

Speaking at Saturday’s ‘Harnessing the Power of Influencers’ session, Spheres said that YouTube’s latest stats show that more than 60 per cent of views from its site are coming through mobile devices and the average session time has skyrocketed to 40 minutes, a 50 per cent year-on-year rise.