VR is a hot topic at IBC and visitors to Viacess-Orca’s stand are seeing what the company is doing with the technology as it showcases its Virtual Arena platform for 360-degree VR video management, interactivity, and secure playback pre-integrated with an end-to-end ecosystem. This is designed to accelerate the deployment of a fully immersive TV experience on consumer-grade head-mounted displays connected
to a smartphone.
Viaccess-Orca is highlighting what it claimed to be the advanced capabilities of the platform in terms of data collection, extraction of insights, and targeted advertising by leveraging the multiple sensors involved in a VR environment. The company says its solutions enable service providers to drive viewers’ engagement and create data-driven monetisation opportunities from immersive video experiences while preserving privacy.
Also on show is the new VO Dongle, described as a powerful streaming device offering a breakthrough TV experience to consumers in any location for a seamless, connected and secure television experience. The VO Dongle also allows operators to have full control over the content delivered from the Dongle to the viewing screen.