Canon has partnered with The Future Laboratory on an in-depth report looking at the future of filmmaking (for whatever medium), covering topics from virtual production to sustainability standards.
The report showcases the rise of four key types of filmmakers – spurred on by new attitudes to digital, emerging technology, collective thinking and empowerment – and how they’re transforming the industry: empowered creators, new tech masters, symbiotic storytellers and conscious collectives.
New Tech Masters are described as filmmakers pushing for standardised technologies that enhance processes and enable efficiency, expanding the possibilities of how and what they create, says the report.
New virtual and cloud-based technologies provided a pandemic-era lifeline for filmmaking production and processes. Supply chains were consolidated, and digital solutions created that enabled crews to work collaboratively and efficiently while physically apart.
The report suggests that these new solutions have emerged as “the necessary ticket” for reanimating an entire industry, but the New Tech Masters are ensuring practices outlive the pandemic.
“People weren’t sure whether this would be a momentary situation,” says Eno Henze, CEO of Hyperbowl. “But this technology is here to stay and it’s actually superior to other traditional technologies that were already looking redundant – it’s enabling the industry to put the creative freedom into the hands of the people who tell the story.”
New Tech Masters are spurring the emergence of three key trends, says the report: the use of Adaptive Ecosystems, the emergence of VPoD (virtual production on demand) and Metaverse Rising.
The report goes on to describe Set Libs, a new virtual production concept that could be in place by 2023.
Set Libs is a greenscreen library subscription service where VR camera experts could standardise detailed location shoots created through 3D, 180° VR camera capture. Operating on a sliding pricing scale, the report suggests the platform would be available to independent creators, small production houses and major film studios.
The full report is available to download here.