Unleashing the power of Android - TVBEurope

Unleashing the power of Android

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Since its debut last September, the 3Ready rapid-launch multiscreen solution by 3 Screen Solutions (3SS) has been enabling AOSP and Android TV operator tier service launches.

The company, a provider of customised software solutions and services for multiscreen, has shared that a number of TV operators in various territories, including satellite-plus-OTT entertainment service bobbles.tv, have already chosen to use 3Ready to enable Android STB or multiscreen deployments.

Whether an operator is deploying Android as an Android Open Source Project (AOSP) or Android TV (GTVS) combined with a custom launcher, the company claims 3Ready helps fast-track services launch, maximise audience impact and accelerate revenues.

Operators can subsequently add customised features timed to support business strategy.Kai-Christian Borchers, managing director, 3SS, said: “There are numerous factors to consider when deploying an Android platform. An operator needs to be sure their chosen Android configuration supports their business goals in the short, medium, and long term.”

3Ready comes with an adaptive UI that helps subscribers discover and access content easily, whether on connected TV, set-top box, games console, mobile device or desktop browser.

Historically, 3SS served as prime developer of Swisscom’s Android-based Swisscom TV 2.0 platform.

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