BT Media and Broadcast and LiveU have joined forces to offer new live content sharing capability for broadcasters.
The partnership brings together LiveU’s Reliable Transport (LRT) protocol with BT’s wider content and distribution network, covering IP and SDI.
BT has installed LiveU receiving and decoding technology to create direct receive and transmit capabilities to its International Media Centre at BT Tower in London.
According to the companies, the partnership enables media companies, wherever they are in the world, to benefit from a cost-effective and ad-hoc service and still access the global hub of English language content.
BT Media and Broadcast is now able to provide a simple link to live content, SDI or LRT, to smaller broadcasters/channels that don’t have a master control room or live gallery but want live content to increase viewer engagement.
Dom Wrona, head of portfolio and GTM, BT Media and Broadcast, said, “This collaboration opens up an exciting range of content-sharing possibilities across sport, news and many other verticals. For ad hoc events, LiveU customers can easily send their feeds to BT Tower for secure, reliable sharing. Extremely reliable feeds can also be made available for remote production anywhere in the world.
“By working together we will enable LiveU users to distribute their content to more customers through our network and people who want access to that content can get it via our connectivity.”
BT Media and Broadcast also has the ability to send/receive live feeds via LiveU Matrix, the company’s next-gen, IP cloud content-sharing platform, which will be made available to customers in the future.
