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Today in the Hub

The IBC Content Everywhere Europe Hub, located in Hall 14 and sponsored by Hybris, is the venue for a series of free presentations, case studies and debates.

With great interest in multi-platform delivery, on-demand viewing and new business models, these sessions are set to define the agenda.

Each day there will be two, hour-long, editorially independent panel debates. Today, the 15:30 session looks at sporting content and how its benefits can be maximised across any device. With the Sochi Olympics and Brazil World Cup both delivering remarkable multi-platform content, there is much to discuss.

The other panel debate starts at 13:00, and looks at the prospects for LTE Broadcast. The added bandwidth available in new generation mobile data networks offers the prospect of unique services, including dedicated channels inside sporting venues.

Systems are on trial, and their technical and commercial aspects will be discussed this afternoon.

The rest of the day’s programme is made up with presentations by vendors and users who will reflect on what has already been achieved and what is on the near horizon. The full programme can be seen online at:, or in the Hub.

All the sessions are free to any IBC attendee, and with many of the sessions likely to be extremely popular, it could be a good plan to get there early.

If you are registered for IBC Content Everywhere Europe and have a Touch & Connect device, you can collect exclusive content, along with white papers and other materials, from the Download Wall in the Hub and view all of the content in your personalised Touch & Connect Portal.

For more information and to view the full timetable, visit: