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The Battle for Eyeballs: Reaching connected viewers

Winning – and holding onto – viewers is undoubtedly the Holy Grail for broadcasters and programme makers. But disruption is everywhere. This IBC session, part of the Rising Stars stream, has brought together established brands and broadcasters as well as some of the disruptors.

It will be chaired by Oisin Lunny from OpenMarket, who looks at new verticals and strategic business and technology opportunities for the company.

Lunny’s overview of the media and entertainment landscape includes the latest disruptive developments around the world. He will be asking his panelists how do companies reach new audiences in a meaningful way? How do data insights and personalisation transform connected experiences? What business models and platforms are emerging along the way? What are the new approaches to creating and delivering content in a multi-platform world?

Lunny’s panel is impressive and features Dean Johnson, head of innovation at Brandwidth, which is helping shape the connected future for content owners. Also on the panel is Eric Black, CTO at broadcasting giant NBC’s Sports Group Digital, and Michael Shagoury, executive producer/editorial at AJ+ which describes itself as a global news community for the connected generation.

Shagoury has a long history of working with some of the best-known names in news, not least Al Jazeera, CNN, BBC and ITN Consulting. Roku, already well-established with its streaming media services, and which is constantly adding new content relationships with some well-regarded broadcasting names, is represented by Steve Shannon, GM/SVP for content and services.