Irish TV, Ireland’s international TV channel, has global ambitions. It wants to reach the 40 million-strong Irish diaspora in North America. This is just the first step, after which it wants to reach out to audiences around the globe.
To meet these objectives, Tata Communications has implemented a solution that comprises content management, VoD package creation and distribution, channel streaming and distribution, and deployment of an OTT platform.
These services are provided to Irish TV as a cloud-based managed service, without, it is claimed by Tata, any capital investment in equipment or major technology risk.
The solution was one of three shortlisted nominations for an IBC2016 Innovation Award for Content Delivery.