During IBC2015, MPP Global is demonstrating how SF Anytime implemented eSuite, the fully integrated identity management, CRM and e-commerce platform designed for the media and entertainment industry.
Owned by the Bonnier Media Group, the SF Anytime streaming service offers customers across Sweden, Denmark, Finland and Norway access to a range of content, primarily movies, on a TVoD basis with SVoD becoming available in the near future.
The solution was launched in partnership with Valtech, formerly called Neon Stingray. With eSuite implemented out of the box, SF Anytime has access to a range of features and functionality to best extract the maximum value from their digital content while offering an improved customer experience. eSuite will be used to incentivise, reward, retain and win-back custom, leveraging a powerful marketing and promotions module.
Over the course of the show, MPP Global said it is highlighting how more content owners across the industry have launched a whole host of digital services supported by eSuite. The company will also illustrate how eSuite has successfully worked for industry leaders, in particular innovations with Sky’s premier OTT service, NOW TV.
