A three-year contract with DOGTV, which is said to be the first and only television network scientifically developed just for dogs, has recently been signed by RRSat. The partnership allows DOGTV to focus on its content creation, channel programming and marketing while RRsat provides extended media services including content preparation, management, playout services and global distribution.
DOGTV is distributed through DirectTV via fibre in the US and in Asia via Measat 3A satellite. This channel is a first for Asian viewers.
“RRsat provides the best technical support and know-how to our team and creates a seamless solution for managing, playing out and distributing our content,” said Aviv Messa, DOGTV chief operating officer. “This partnership will enable our team to expand distribution capabilities we otherwise could not accomplish.”
RRsat offers DOGTV HD and SD playout capability to multiple destinations. The ability to obtain all the needed technical support from one vendor, with the reliability RRsat says that its team offers, reinforced DOGTV’s decision to partner with the provider.
“We are pleased to partner with a niche channel such as DOGTV and broaden our service offerings, while enabling DOGTV to focus on its core business functions,” said Lior Rival, chief commercial officer of RRsat. “RRsat’s global network capabilities offer DOGTV solutions beyond its current infrastructure and expand its distribution across the globe.”