A new linear TV channel from Red Bull Media House, set for an April 2016 launch, will require a global media connectivity partner, and the Austrian beverage and media brand has selected Tata Communications.
Specifically, Red Bull will use Tata’s video connect service to transmit live data over its fibre network to the Red Bull Media House HQ.
The two companies will also work together in fostering innovation in service and product development for Red Bull.
Tata became the first company to deliver a live 4K feed from a Formula 1 event during a practice session at the Singapore GP in September 2014.
Live footage was delivered end-to-end over Tata’s fibre-optic cable network to Formula One management’s technical HQ in Biggin Hill, UK.
Andreas Gall, CTO, Red Bull Media House, said, “When we were looking for a connectivity partner to launch our television offering, we needed a network and service we could trust to deliver ground-breaking footage from across the globe.
Whether we’re broadcasting a historic space jump or a live concert, we need to be confident of maximum uptime, global reach and security.
We’re extremely proud to be launching this cutting edge technology with Tata Communications, a company that shares a DNA similar to ours in experimental improvement and continuous innovations.”
Rangu Salgame, CEO of Tata’s Growth Ventures & Service Provider Group, said, “Our leading fibre network and constant bandwidth availability means that viewers of Red Bull Media House’s upcoming television offering will be able to watch their favourite events knowing that they will enjoy a seamless and high quality experience.”
