Has IBC come at a good time for the electronic media industry? Why?
Regardless of the distribution method employed, what will really matter is the quality of the audio and video that is delivered. At the end of the day, what counts is that this is delivered with no compromise. In my opinion it is more important than ever to check that the products and technology solutions the industry uses gives us quality. I don’t want immersive audio if it is distorted and I don’t want 4K with compression artefacts.
What do you think are the key developments in, or threats to, your market sector at the current time?
The key developments are Audio over IP and Immersive Audio Formats. Also important are efficient production workflows and ensuring higher grades of automation for audio (and video) production. At IBC we are showing answers and solutions in this area, ones that will guarantee the highest sound quality, which is what you would expect from Junger Audio.
Why should delegates visit your stand at IBC?
Because they can see the latest features in our product range, all of which are about sophisticated audio control. The keywords are automated audio production, multichannel monitoring & authoring and AoIP. Plus all of our products will be delivering new application solutions to the Dante community. And we have the best coffee on the show floor!