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Q&A: Ivan Dulguerian, chief marketing officer, Arkena

Has IBC come at a good time for the electronic media industry? Why?

Absolutely. Those last years, we’ve assisted to a tremendous evolution on the broadcast industry: UHD, OTT solutions emerging quickly, cloud services becoming mainstream, security challenges to address multiscreen, etc. Arkena is highly focused on all those hot topics and IBC is really the place for technology providers to tackle these challenges together.

What do you think are the key developments in, or threats to, your market sector at the current time?

The media consumption is booming: millennials watch multiscreen, linear TV goes on-demand…Therefore, new content-management challenges are rising. Operational teams are facing new workflow complexity. They need to manage formats, rights and scheduling for different territories, security for all devices, keep a track of all steps and, obviously, optimise resources and costs. The key is to propose a unique solution to manage this growing complexity.

Why should delegates visit your stand at IBC?

This year, we’ll present our innovative solution Harmony, a SaaS platform enabling centralised management of operational workflows for live and on-demand multiscreen services. Based on a Service Oriented Architecture, Harmony is an agile BPM solution dedicated to the media industry. This independent layer can integrate any service provider for transcoding, archiving, file transfer, quality check, asset management, security…We consider Harmony as the answer for broadcasters, telcos and distributors to easily manage their workflow complexity.