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Pirate warning

Geo-piracy should be taken more seriously by the content industry according to GeoGuard, which is making its debut at IBC. The company is showcasing how its solutions prevent consumers from using geo-piracy tools to gain illicit access to content services outside of their geographical location.

David Briggs, co-founder and chairman, GeoGuard, said the company believes that just as a chain is only as secure as its weakest link, “a content service is only as secure as the simplest attack that succeeds”.

He added, “This is why we are exhibiting at IBC this year, so that we can demonstrate to content owners and distributors that we now have a powerful and accurate solution to protect against geo-piracy,”.

On-stand demonstrations aim to show how having geo-piracy protection software in 250 million devices worldwide to protect the gaming industry enables GeoGuard to understand and defeat new developments in geo-piracy.

The company is also providing evidence of the scale of the geo-piracy problem, such as the fact that one in four internet users deploy VPNs to spoof their location and gain access to geo-restricted content.

Briggs pointed to the Alliance for Creativity and Entertainment anti-piracy coalition that was formed by 30 content creators and entertainment companies including Disney and HBO.

“This shows that the leading content owners and OTT providers not only understand the scale of the piracy issue, but also realise that the only realistic way to defeat piracy is through close collaboration,” he said.

“We believe it’s critical that the content industry goes one step further by working with companies like GeoGuard to make sure that every new leak is sealed as soon as it’s identified as a potential threat – this means we hit pirates where it hurts most, their cash-flow…geo-piracy is a multi-billion-dollar issue that now needs to be addressed.”