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One for the money

Video experience specialist Accedo launched a new cloud-based video experience platform called Accedo One at IBC2017.

The platform comprises a portfolio of products and tools that Accedo said put operators, broadcasters and brands in control of how they build, manage and deploy high-quality and engaging video experiences.

Mano Kulasingam, SVP of products at Accedo, said the company’s aim had been to “do away with the traditional, one-size-fits all model of video app development”.

“Accedo One is born out of the need to help our customers to effectively scale and grow their video experience as the market and content strategies evolve,” he said.

Fredrik Andersson, SVP of business development at Accedo, noted that broadcast is no longer restricted to just broadcasters, “and OTT is no longer just the premise of online video providers. We are starting to see attractive video services from a whole plethora of other providers.”

Accedo’s latest VR and IoT products are also at IBC. The company has teamed up with Nokia’s OZO Player SDK in the area of VR to help enable pay-TV operators, broadcasters and brands to rapidly create, manage and publish immersive video and VR experiences across devices.