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Next generation cinema technology

IBC’s ‘Big Screen’ strand will examine in detail current and future advances in cinema technology.

Marking its second year as a free conference strand to all IBC attendees, the ‘Big Screen’ sessions will devote a full day to the issue of HDR (high dynamic range), as well as looking at new forms of immersive cinema (picture and sound), a look into the future of the cinema business in the year 2020, plus the EDCF global briefing.

This year’s keynotes will give the unique opportunity to hear first hand from the filmmakers of the first two movies to be released in a cinema HDR format.

Filmmakers from The Walt Disney Studios’ Tomorrowland and Disney Pixar’s Inside Out will be presenting their experiences in the creation and distribution of the two movies.

In a major three part session [11 & 12 September – HDR: from zero to infinity] delegates will understand the science behind HDR, how it broadens the cinematographer’s palette and what aspects of post production and distribution it impacts en route to big and small screen.

Chaired by Entertainment Technology consultant Robert Kisor, speakers will include Brian Bonnick, chief technology officer and executive vice president, IMAX Corporation; Stijn Henderickx, vice president Cinema, Barco; RealD senior VP Peter Lude; EDCF CEO David Monk; and David Schnuelle, senior director, Image Technology, Dolby Laboratories among others.

HDR is one of a number of initiatives designed to enhance our visual perception of moving pictures. Others include multi-projection environment Barco Escape, specialist high frame rate MAGI Pods, and laser-RGB projection. A key question for delegates attending Immersive cinema: Picture [14 September] is how they also alter the possibilities for cinematic storytelling.

The industry, though, is wary of adding yet further complexity to the Digital Cinema Package (DCP) with which many existing digital cinema installations are struggling to keep up.

Companion session Immersive cinema: Sound [14 September] examines the looming standards war between competing object-based 3D audio solutions Dolby Atmos and Barco Auromax against the merits of new entrant DTS-X. With all major stakeholders represented this session has the definitive update.

All of these remarkable changes are coming to a head because digital cinema is approaching market saturation. Cinema 2020: Seeing the future business today [September 14] looks at how file-based distribution is galvanising new business models such as streaming e-sports live to venues.

Hosted by authoritative practitioners including executives from EDCF, IMAX, Cinecert and Coca-Cola and taking place in the RAI’s auditorium to take maximum advantage of its Christie 6P 2D and 3D laser projection and Dolby Atmos audio, the IBC Big Screen Experience will reveal how your local multiplex is being re-invented before your very eyes.

Did we mention the movie screenings?

Keep your eyes peeled and check the programme as we line up exciting films.