As the convergence of media and telecoms drives fundamental change across TV and media, today’s industry players have a unique opportunity to succeed in a new TV landscape. By 2020, the age of the Networked Society will be marked by 50 billion connected devices, of which 15 billion will be video-enabled, plugged into a global IP network.
This exciting era will be defined by consumer demand for content anywhere, any time and on any device. It’s no longer about solely viewing content; consumers are experiencing content instead.
Through our Media Vision 2020 research, an illustration of the future of TV and media over the next six years, we know there will be 9 billion people, over 8 billion mobile broadband subscriptions and 1.5 billion homes with digital television.
To respond to the challenges these changes will bring, content owners, broadcasters, TV service providers and network operators will need to leverage and execute new monetisation models. We are already seeing a concerted drive towards making all networks video-centric and highly efficient.
The future of TV Anywhere will be pay TV at web speed and this will require the industry to build new and innovative technologies to redefine the viewing experience. These new platforms will incorporate the inherent benefits of pay TV (quality of service, depth and breadth of content) with the opportunities available from the OTT space (personalisation, interaction and multi-screen experiences).
The global TV market of 2020 is estimated to be worth $750 billion, and if content owners want a share of that prize, they need to find new ways to differentiate themselves and create higher quality media experiences. Premium, exclusive content is becoming an ever increasingly valuable commodity which consumers are prepared to pay for.
But while content was traditionally the TV industry’s primary asset, today the curation of content is imperative to the future online viewing experience, as it enables service providers to offer enhanced, personalised methods of discovery and recommendation. Consumers are expecting greater on-demand access to video, and this means that aggregation and the re-use, re-formatting and re-distribution of content will be the TV service provider’s greatest asset in the future.
Ericsson’s commitment to driving this vision has been underlined by our award-winning technology and service innovation in the TV space and our acquisition of three major industry specialists in the last 12 months; Microsoft Mediaroom, Azuki Systems and Red Bee Media. As a result of our continued investment, we have extended our global presence and taken our broadcast and media business to a higher and more strategic level.
This increased scope and capability is enabling us to support an extended and illustrious portfolio of TV and media customers, making them more flexible, responsive and able to adjust to this unprecedented rate of change. We are looking forward to meeting with our customers and the industry at IBC2014 and sharing our vision for TV and media in 2020.