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Metrological to unveil new technology for managing and monetising UX and TV App Stores at IBC - TVBEurope

Metrological to unveil new technology for managing and monetising UX and TV App Stores at IBC

Metrological, provider of a cloud based application framework and TV App store, will extend its Application Platform, introducing three products and a new TV app store feature at IBC.
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Jeroen Ghijsen

Metrological, provider of a cloud based application framework and TV App store, will extend its Application Platform, introducing three products and a new TV app store feature at IBC.

Metrological will introduce its new dashboard, cloud based UX, instant pairing and interaction and App Manager.

These new technologies ensure that operators can manage their Application Platform themselves and monetise opportunities for app delivery and app content. They provide further value for operators managing UX and TV Apps using the Metrological Application Framework (MAF); a cloud based, device agnostic UX and framework that supports app delivery across all platforms. They also provide realtime insights into operations and app usage, so that operators can optimise operations and ARPU and reduce churn.

Metrological will introduce three new products and one new feature to complete its portfolio:

· Realtime insights: Dashboard - provides business management and business intelligence (BI) for operators to maximise revenue opportunities. Delivering realtime insights on operations and app usage, operators can refine strategies for providing highly targeted, contextual content and monetise opportunities for app content more effectively.

· Centrally Managed UX - a cloud-based platform that centrally delivers UI’s on all devices to optimise the viewing experience. The UX can dynamically update the presentation of content in realtime.

· Instant Pairing and Interaction - enables users to link TV viewing to their mobile devices by simply scanning a unique QR code. This authenticates users to apps, allows viewers to connect through social media and use features such as interactive voting, realtime buying or even use a mobile phone as a TV remote control, game control, create multiplayer gaming, for realtime chat, picture and video sharing. Instant pairing and interaction supports endless capabilities in connecting devices to users.

· In addition, Metrological will demonstrate a new App Store feature: the App Manager. This enables operators to manage, in realtime, the apps in their Metrological TV App Stores, in an easy and intuitive way. The App Manager also includes user management and publishing functionality.

CEO Jeroen Ghijsen (pictured) commented: "Metrological's Application Platform is the foundation from which operators can launch an app store quickly within their existing ecosystem ­ even on legacy Set Top Boxes. We're pioneering 'industry firsts' to enable our customers to setup, manage and optimise their app stores and app content. We provide our customers with tools to better control the user experience, benefit from detailed realtime insights via a built-in network operations centre and we offer them a realtime Business Intelligence module. These new products and features provide new ways to raise ARPU and reduce churn, whilst reducing operational costs. In this way Metrological helps to drive revenue and boost subscriber loyalty in a more efficient and effective way."

Metrological's complete product portfolio will be demonstrated at IBC. The platform is already deployed by operators such as Liberty Global, which has 14 country operations. It is live at, for example, UPC Netherlands, UnityMediaKBW and UPC Hungary where it enables the TV app store.

14.E25

www.metrological.com

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